Starbucks Essay Example | Topics and Well Written Essays - 2000 words - 1

Starbucks - Essay ExampleFurthermore, the report provides a discussion of the foodstuffing mix and executable strategies that should be employed in order to ensure that the launch of a new organic product line by Starbucks in the UK is victorful. Table of table of contents Executive Summary 2 1.Introduction 3 2. line Analysis 4 2.1 PESTLE Analysis 5 The rise of health conscious consumers in the UK means that the organic food industry is no longer categorized as a niche market but has recently become a market that is targeted towards the masses. According to IBISWorld, sales volumes of organic products in the UK are expected to rise by 2.6% resulting in financial growth of ?2.02 billion (PRWEB 2013). Certainly, this trend reflects increased consumer cognizance regarding food products and the benefits of organic produce on health. 6 2.2 SWOT Analysis 7 3.Market Summary 8 3.1Segmentation 8 3.2Targeting 9 3.3.Positioning 10 3.3 Competition 10 3.4 Market Growth Potential 11 4.1 Mark eting Objective 12 4.2 Target Market 12 4.3 Product Offering 12 4.4 Marketing computer programme 13 4.4.1 Marketing Mix 13 4.4.2 Marketing Communication Mix 13 References 15 PRWEB (2013). UK Organic food industry is moving from niche to mainstream markets online open from 24 June 2013 15 The Asset (2013). Strong UK GDP growth through Q3 seen, SWIFT Index predicts online available from 24 June 2013 15 UKTI (2012). Finance, grants and incentives for businesses in the UK online available from 24 June 2013 15 1. Introduction Starbucks started its trading operations in 1971 with a sole location at Seattles Pike Place Market engaging in the buying and selling of ground drinking chocolate and whole bean (Starbucks 2012). The business started with Howard Schlutzs vision of taking the European coffeehouse experience and translating it according to the requirements, demands, needs and wants of the American customer (Kotler 2010). According to Kotler (2010) the success of Starbucks which i s reflected in the existence of 17,651 stores (as of July 2012) across the globe (Starbucks 2012) has been its ability to integrate a rich experience and successful product to provide the Starbucks Experience. Starbucks made entrance in the European coffee market in 1998 as a consequence of its acquisition of 65 Seattle Coffee Company outlets located in the United acres (Starbucks 2013a). Analysts note that Starbucks entrance into the UK market via this strategic business decision was aided by the similarities shared by the two companies it their culture, values and commitment towards the customers (Starbucks 2013). 2. Situation Analysis According to the financial results of Starbucks in the last 5 years, the company has experienced significant growth in its gelt per share which is a confirmatory sign. Under this consideration financial analysts can make accurate evaluations regarding the financial state of the company and the performance of the sales department in particular. Ac cording to reports, the earnings per share of the organization have increased on a consistent basis from $0.87 in 2007

Monopolies - Gas and Electric Essay Example | Topics and Well Written Essays - 250 words

Monopolies - Gas and Electric - Essay ExampleGovernments intervention leading to monopolization of the gas and electric car sectors of the given country will have positive and negative implication to the general economy. Governments intervention in such businesses will come across that consumers receive better services from the traders of the particular product (Tucker, 2011). Government will also help consumers exercise maximum sovereignty without any form of utilization by the individual traders. In addition, governments intervention in monopoly of gas and electricity will help in ensuring that consumers get quality products and that traders accompany with the safety standards.According to Rittenberg, et al (2008), the negative experience that will occur when government intervenes, forming monopolies in gas and electricity sectors will include high embody of production as the producer will be unable to pass the costs to consumers. When costs of production rises, producers will strive to limit the use of cranky materials and this may compromise innovation. Furthermore, governments intervention in monopoly of gas and electricity may lead to skyrocketing of prices of the products due to the raised standards of services, which will have obstinate effects to the lower economic class (Rittenberg, 2008). Moreover, governments intervention in monopoly trade of gas and electricity will also derail look into process and spirit that a company may have to develop other ways of producing the particular

EDUC ASSIGNMENT Example | Topics and Well Written Essays - 1250 words

EDUC - Assignment ExampleEffects of the policy to professional drill 2.2. Strength of the policy 2.3. Weakness of the policy 2.4. Factors undermining the policy 1. Policy Synopsis 1.1. Identity of the policy This study is a discussion of Federal Australian education policy. This paper will concentrate on the policy we have identified, entitled Transformative ICT and Education Policy. The code reference for this study is ICT4E. It was formed and began operating efficaciously from June 28, 2005, as an education policy in Australia that is accessible online. The policy is available on the URL http//apo.org.au/node/25007. It is downloadable as a html web paginate or a portable or protected data file. 1.2. History and background The policy emerged from an analysis of the elements of the current generation. The society was being changed using study Technology and communication. The Federal Australian government discovered that Information and communication technology favored other imp ortant aspects of development such as the economy, represent environment, residential homes and businesses, the affairs of the government, medical sector and transportation. It however neglected the area of education. The government then decided to make it a policy in sphere to provide support to the education sector by application of information technology. In 2004, the government began the strategic plan of making the transformative educational ICT policy a reality in the entire nation of Australia (Ball, 2008). In the recent and the current educational sector, the educational policy has been addressing the issue of computer proficiency to transform the students from novices to experts. Students social occasion information technology to share educational resources, to communicate effectively and to socialize with others. The policy offers influential centre stages in the position of advanced studies. This study focuses on improving design at universities. The implementation of the education policy on Information and Communication Technology works in three different levels of precession (Tomei, 2010). 1.3. Aims of the policy The policy aims at improving the education quality among students in the education institutions. The main aim is to ensure that the composition of human resources is highly furnished for quality performance in work places. It also aims at improving the processes of research and educational trainings. This was to promote the green agenda while reducing the damage of document printing on papers. Minimal paper use was seen as a means of protecting the environment from degradation, because it implied reduced cutting of trees (Pelgrum & Law, 2003 Abbott, 2001). 1.4. Funding understanding and structure The federal Australian government of Australia identified the financial aspect of the policy as a critical challenge. The challenge was to do with establishment of ICT environments in all learning institutions with the international standa rds of set up. Funding of the program officially takes place through Digital learning revolution with an aim to create a direct contact of one on one. The educational sector conducts massive procurement of the devices and softwares at discounted rates, to reduce the size of the budget (Jimoyiannis, 2011). 1.5. Implementation Process confidential information of Form The implementation of this project makes use of 5 projects to enable teachers as well as the school administration to make the optimal utilization of ICT in the learning environment such as a typical classroom. One of the implementation projects

Symposium, by Plato Essay Example | Topics and Well Written Essays - 750 words

Symposium, by Plato - Essay ExampleIn fact, write-ups on this subject ar among the iconic lit ever written. The concept of Eros emanates from a Greek word locus classicus and the agape turn in has been enjoined by the human understanding of love. This has become the source of a lot creative literature on this subject the world over, especially in the western countries. In fact, for the westerners have got two conceptions on this subject. An example is that they in that respect are those who believe in the combination of Eros and agape love, whereas, the rest are staunch Christians who strongly believe in Jesus teachings (Cooksey, 144). The former school of cerebration though criticized on the ground that it is self-centered and weird in some manner. This notwithstanding, many good deal across the globe have embraced it because of the urge to explore more on this exciting topic. This subject requires untold discretion in its presentations hence is has been associated with the discipline of philosophy. It is because of its nature that only poets have managed to explore it. However, in as much as love is subject to philosophical analysis, it differs from the latter. The view of Eros love has its genesis in the past traditional setting. It is easy to fathom and appreciate the credibility of the premises of this view on love from this angle of view. Indeed love is a feeling of power, authority and security. In addition, Eros love is a arguing because when a person possesses love, there is no contemplation of hate yet there can not be hate if love never existed (Cooksey, 144).. on that point can be no good thing without the involvement of love. In erotic view, reason directs the desires of the body In that without reason man becomes irrational. In this case, the psyche is not involved in directing the actions of the body though self constitutes of the body, soul and mind. However in the Christian view has it that the body should be controlled by the mind and soul too. Inn addition love is something that gives people satisfaction. For instance person would ordinarily love another and feel shameful and uneasy virtually it. Moreover, people prefer the whole world to know about their sense of love. Indeed this is the cause as to why several men and women indulge in weddings .this brings to them the reassurance of love from their partners otherwise their love shall remain not rekindled. Love has for a long time transformed people for the better. It is true that it is love alone which kick ins people abandon vices and embrace virtues and moral values of the society. For instance, a wife or husband are restrained from committing promiscuity by love between themselves.However, it is dry that it is the same love that reconciles husband and wife again, In case either of the two partners falls victim of adultery. 2 Love compels a person to make sacrifices which even blood relative will at no time make. It builds the character of a person. For instance when a person is in a relationship, there is a dramatic change of manners and lifestyle. It is love which makes the other partner to have restraint in order to avoid hurting the other person by his or her unpleasant lifestyle or character. It is quite interesting that even justice springs forth from love (Cooksey, 144). This is absolute truth because it is lack of love that culminates in the commission of rime and other evils. For instance if a person has love, it will be difficult for the person to give or accept a bribe as

Use of financial ratios in evaluating companies Essay Example for Free

Use of pecuniary ratios in evaluating companies EssayUse of financial ratios in evaluating companiesIntroduction Financial ratios argon the indicators used by financial analyst to determine the general position of a certain organization. They argon in like manner known as economic ratios, ar obtained in financial statements, and are relative to figures of two distinct periods. These ratios compare the direction organizations are taking within a specified period. They will therefore show the strengths and weaknesses in the firms in relation to others or a comparison between two timelines. These ratios are important to the shareholders as they are up to(p) to know the direction a association is going by the shift in its share. In addition, the managers depend on them to know where they are leading the organizations. Some of the main financial statements where these ratios are gotten fro include the balance sheet and the statement of cash flows. Easy Jet Company is one of the companies that maintains its financial ratios and has benefited a lot. Although these ratios have many an(prenominal) useful benefits in evaluating the performance and management of companies, they in any case have many limitations. Aspects of financial ratios that can be used include the liquidity ratio, which is the ability of an organization to pay the expenditures that are for a short period. Profitability ratios show the amount of dollars earned per sale of one item. Others include activity ratio, which indicates whether the company is capable of managing its total assets. The financial supplement ratio on the other hand shows the ability of the company meeting long term goals while shareholder ratio relates to amount of shares as per the stock. Finally, the bring around on investment ratio relates the amount of profit as per the assets used. Easy Jet Company uses these ratios and has benefits and limitations as discussed below. Financial ratios have an advan tage in study antithetic companies in the grocery store. They enable the companies to be kept together not keeping into consideration such factors as capital amount, amount of sales and the commercialise control. This is because the ratios do not depend much on the amount of starting but the rate of change of that amount in relation to other companies or time (Troy, 2008). They will tell the ability of a certain business to be able to pay its expenditure and probability of make a profit. Companies may, for example, ball up of a high level of capital compared with other small ones, but when analysis is done from a perspective of rate of stock turnover. This may arouse the smaller company is efficiently run. They therefore serve in the comparison and the managers will be able to collect any problem that may be there and compete favorably. They also help in analyzing a certain line of industries and upcoming young companies to gauge the industries they want to venture in. The ratios will help also to show fast growing industries and advise young entrepreneurs accordingly. Small companies will also be able to gauge themselves on their relevance in the market due to their contribution compared to the big ones. correspond to Weygandt (1996), financial ratios also enable the shareholders and analysts to analyze stock valuation. Investors in this area will be able to gauge on the company worth investing in and those to avoid completely. This knowledge helps investors in investing their money where there is a likelihood of making a profit. The ratios will help the companies in performance and planning. To attract lenders and investors, companies may prepare a detailed report and convince them with the capability of the company. Managers are also motivated to work hard since the ratios will be seen by many and would expose their weaknesses. On the other hand, the ratios have limitations. Many companies deal with different products in the market and co mparing them directly may not be an effective way of showing the success or failure of a business. Some companies extol low number of days at the rate of stock turnover due to a certain season. Comparing its ratios with off-season will definitely show a negative trend, which should not show someone being responsible for it. Comparing it with others during the high season will convince shareholders that the company is making progress yet to realize it was due to seasonal product. Using financial ratios to compare companies leads to misleading information to the managers and the investors. Due to the use of different environmental, cultural and structure of the market, financial ratios are not a salutary measure of success or failure of a company. The ratios are affected by the level of inflation. Comparing a companys financial ratio of a year without inflation with another year with high levels of inflation will not give a good result. The sales will be high, but the level of profit decreases, showing a negative trend which otherwise is not the case. This may cause handout of jobs and investors. The company may at last collapse not because of poor management but the financial ratios. There may also be a situation where the ratios used are a mixture of bad and good ones making it difficult to know the position of the company. Some companies operate departments in different industries. It therefore becomes difficult to come up with average ratios to measure the performance of the company. If these ratios are used well the results are insightful, but dangerous where when used mechanically. According to Ablin, et al (2013), Easy Jets payments to the employees increased from 476m in 2012 to 517m in the year 2013. This indicates an increase of 8% an indication that the companys return on investment ratio has improved. This is marked by an increase from 317m to 478m a 51% increase in the total profit before valuate which indicates appropriate strategies have been used. This includes the increase in the rate of income per seat, offset by the use of forward bookings and the purchase of additional A320 aircraft. Earnings per share increased 2013 as compared to 2012 with earnings per share increasing from 62.5 to 101.3 for basic and 61.7 to 100.0 for diluted increasing the shareholder ratio. The executive directors are employed and paid directly by the Easy natural spring airline companys revenue. Return on capital increased with the onset of 2013 from 2012. The rate changed from 11.3% to 17.4% indicating growth in the company. This is attributed to increase in the number of hired aircrafts from 26% in 2012 to 33% in 2013 (Easy Jet, 2013). On May 2013, Easy jet entered into an agreement with Flybe for the exchange of some flying right in the airport of Gatwick. The shareholders approved the deal and on August the same year, $7 million was paid. This made the operations of the company effective, resulting in the increase in the return on capital. This is further explained by the shareholders decision to enter into a contract with Airbus in July 2013. In Easy Jet Switzerland S.A, the company has 49% shares and plans to own the remaining 51% by 2022. Upgrading by the companys management from a 156 seater A319 aircraft to A320 results to a saving in the cost of a seat by between 8% and 7%. There is also another cause of increased savings in the development and movement from 180 seat A320 to 180 new times neo aircraft. This cause further 4% to 5% savings per seat. This has made the company to continue offering services to the ever-increasing number of customers as the company. There has also been the development where the company has changed in reducing its cash on deposit. This has increased the amount of cash that the company holds in liquid following the release of the cxxx million previously held.Conclusion Financial ratios play an important role in determining the direction a company is taking. Like a number one wood who drives a vehicle, managers depend mostly on these ratios to determine the direction as drivers are heading the company. The companies are able to compare their performance in the market with others courtesy of these ratios. The ratios also have a role in enabling the investors and shareholders determine on which company is fit for them to invest. Similarly, they have drawbacks in that they do not reflect the true picture of a companys position when there is inflation in the country in addition to company that deals with many departments within different lines of production. Easy Jet Company has successfully used these ratios effectively and has developed to be an excellent company competing effectively with others. It is therefore a successful company.ReferenceAblin et al (2013). Easy jet plc (1st ed.). Switzerland Park Communications.Troy, L. (2008). Almanac of business and industrial financial ratios.Chicago, IL CCH.Weygandt, J. J., Kieso, D. E., Kell, W. G. (1996). Accounting Principles (4th ed.). New YorkEasy Jet. (2013). easyJet plc yearly report and accounts. Easy Jet plcSource document

Thesis Enrolment Essay Example for Free

Thesis Enrolment Essay1.0. Project DescriptionAn inscription agreement is necessary for the take to keep jumper lead of their students demonstrates. This is a practiseful way for retrieving students entropy. On the other hand a students individualized knowledge account provide alter a student to watch over his or her status and other naturalize related requirements or elaborate. If these two will be implement automatically, consequently the school will operate more efficiently and effectively.The pattern of this online history system is for those individuals who privation to enrol in Cebu means for Dance but they atomic number 18 having the rocky time in finding for the exact location of the school and applying an entry system through online will define it easier and faster for the enrolees to apply to the said move school. The enrolee requires filling up a form online with his or her own(prenominal) information that includes his or her specific detai ls that the system requires. This permits the enrolee choose or enrol to a course offered by the school.Once the enrolee submits the form and formally settles the payment, that enrolee is considered an functionary student of the school. This marks the use of the students personal information account. So the student could direct record in into his account using his unique username and password that would let him view his class schedule and other school related details. An online enrolment system and students personal information account will military service school and its students communicate and keep spread over of their records successfully. And since the widespread use of the lucre has given bulk the chance to access to information and to the different websites, this gives us the idea of creating the system.1.1. desktop of the Project/ Overview of the Current State of TechnologyCompany BackgroundCebu Centre for Dance is the newest terpsichore school in Cebu City. It is l ocated at Tango Plaza building, Queens Road. It aims is to provide high quality dance didactics as well as fitness training in the Queen city of the south. It offers ballet dance training for all 3 years and up, bighearted ballet for fitness, contemporary dance training, classical jazz, and Latin ballroom. For fitness training, it offers Zumba by Emma Satchell, Yoga and Pilates.Companys Current State in terms of TechnologyThe Cebu Centre for Dance has its give existing website, the http//www.cebucentrefordance.webeden.net/. In their website, you behind view the details about the dance school, the different courses offered, the list of faculty members, and its dance resources, and on how to contact the said dance training school.The Cebu Centre for Dances website lacks some features that would help in making their operation more efficient and more effective towards their students and to those who really want to enrol in the said dance school. So the creation of an online enrolmen t system and students personal information account would make a difference and improvement in organizing and retrieving students information.Companys needs/ challenges that needs Technological InterventionThe schools website lacks some features that are needed for making their schools operation more effective and more efficient. It needs a system that could retrieve and track the records of their students and enrolees wherein the admin could view the necessary details about them. The school manages their enrolment manually in which its not very accessible and convenient for students/enrolees especially in this rapidly changing world. On the other hand, keeping track of the records is also done manually that makes it more complicated and unsecured. So the school is really in need of an automated system for the enrolment and an online account for their students/enrolees personal information.Brief Introduction of the Project as the SolutionAs what was defined in 1.0 Project Description , An enrolment system is necessary for the school to keep track of their students records. This is a useful way for retrieving students information. On the other hand a students personal information account will enable a student to view his or her status and other school related requirements or details. If these two will be implemented automatically, then the school will operate more efficiently and effectively. This project would really satisfy the needs of the school of having an automated system for their enrolment and an online account for their students.The admin could view and check the record and status of a specific student. He can also alter some information about that student. The enrolees can register by filling up a form online and submits this one to the site to be stored in the database. Once the payment and other confidential matters are being settled, that enrolee could now be considered as an official student of the said dance school. He could then log-in to his per sonal account to update and view the important details stored in it.1.2. Project Objectives/ Objectives of the ProjectThe main objective of this project is to develop and come up with an enrolment system that would satisfy the needs of the students and the school wherein the admin can be able to manage the students information account. This project aims to build a working and efficient enrolment system and be implemented online.1.2.1. General ObjectiveThe over-all goal for the creation of this online enrolment system and students personal information account is to transform the manual system of enrolment of the school to an automated one. The purpose for this is for the enrolees to enrol to the school anytime of the day because its done online. An online enrolment system will help the school officials to manage and utilize their time properly because the system will be the one working for the enrolment process to be stored in a database. On the other hand, having a students personal information account will help not only the school, but also the student in managing and viewing for their record and important school requirements in convenient way but just logging in to their account. Through this, students records will be put to the database for security purposes and docile access to information.1.2.2. Specific Objectives* To develop an automated or online system of enrolment* To create a students personal information account* To make the enrolment system more effective and more efficient for both the school and the enrolees* To let both the school and the students have an easy access to information* To let the admin protect and organize the students records* To let the admin view the records of their students* To let the admin alter the information stored in the database* To let the enrolees register to the school 24 hours online* To let the students log in to their own personal account* To let the students view and update their account in a more convenient ma nner* To let the admin stake a reminder or note to the students account easier and faster1.3. Scope and Limitations of the ProjectThe online enrolment system can only let the enrolee fill up the form and submit this one to be stored to the database. In an enrolment process, payment is really necessary before the enrolee to be considered as an official student of the school. It can be a down payment or a full payment depending on the agreement made by the school and the enrolee. But in our online enrolment system, no money transactions are done because the payment will only be done through personal meet ups. In the enrolment system, the school can trace what are the standings and schedules of the students.For the students personal information account, only the official students of the school are allowed to log in to their accounts using their unique usernames and passwords. The enrolees are not allowed to log in to an account because they need to achieve first the necessary requirem ents to be considered as an official student of the school. The student can only view and update his account. He cannot delete his account because only the admin can do that. The admin can budge and manage the information on the students account. The admin can view the records of the students fees collected or uncollected. The admin can send personal message to the student and bunk important announcements.1.4. Significance of the Project/ Importance of the ProjectThe system proposed should be done in a specific period of time so that the Cebu Centre for Dance can now have an automated enrolment system. The school wont use anymore the manual system theyre employ to. Its a great benefit for both the students and the school because aside from the fact that its hassle free and convenient, its also user friendly. The purpose for this is for the enrolees to enrol to the school anytime of the day because its done online. An online enrolment system will help the school officials to mana ge and utilize their time properly because the system will be the one working for the enrolment process to be stored in a database.In this rapidly changing world, technology is really a must for everyone especially in schools because the need for it provides us with easy and more effective solutions to everyday living. Without technology we could not communicate quickly from important people we like to talk to, find important information from the Internet, or even keep track school events and announcements. This project allows people to utilise tools that allows overcoming of mental and the applicatory application of knowledge to advance our everyday life.2.0. Review of Related Works and Studies/ Review of Related LiteratureWith the advent of calculating machines, the world entered a more technologically advanced era of computing using various technical tools. In the creation of the system, different resources were being used. It includes the Xampp, Dreamweaver, and Adobe Photosho p CS5, the Internet, university-owned computer, personal computers and laptops (Lenovo and Toshiba). The use of some browsers such as Mozilla and Google Chrome made this database project possible.Through these media, we could now successfully create and develop our own database. It is based on SQL or termed as the incorporated Query Language that is used for managing and querying databases. Creating the system can become extremely complex and inconsistent, because most of the information cant be tabulated into simple computer programs, thus the call for a maximum level database was needed and created.3.0. Project MethodologyThe creation of an online enrolment system and students personal information account requires specific steps that are needed to be achieved. These are the stepsDESIGNMAINTENANCE and SUPPORTIMPLEMENTATIONANALYSISPLANNING data CollectionThis project involves three major steps starting from planning down to the implementation of the system.PLANNINGSoftware Require mentsAnalyse the requirements.ANALYSISIdentify the completionImplements the systemIMPLEMENTATIONTests the systemAll of the activities stated above will be done by Anna Mae Talingting, and Marjorie Castillo. They are the resource persons to be contacted and are trusty for the task required. The making of the system will approximately take 3 months, which is from November to February. It will be done to a place that has computers and other enough resources that would help make and accomplish the system. The activity should be done so that the school can now have an automated enrolment system and students can use it as soon as possible that the system will be done and implemented.

Racial Ethnic And Religious Profiling in the U.S. Essay Example for Free

Racial Ethnic And Religious Profiling in the U.S. EssayIn the United States, The land of the Free, racial profile of minority groups seems all too common. Many Americans believe that fairness enforcement as well as legion(predicate) other people often discriminates on minority groups simply because of their color of their skin. Civil rights activist and many leaders of minority groups be pressuring Enforcement agencies to eliminate racial and ethnic compose during traffic stops and mantic random pedestrian stops. However, many law enforcement representatives claim that the complaints about these activities are over cited and are simply in the heads of the accusers. As a res publica with a history of racial slavery and racial segregation, particularly towards any group that is not Anglo-American or fair skinned, African-Americans have long complained of racial profiling. Although racial slavery has been over for over wiz hundred years, and segregation that ended over fift y years ago, there is still tension between many people over race. Hispanics and Muslims are two other ethnic groups that feel the racial profiling, often being suspected of being terrorists or being black-market immigrants. Racial profiling is not a new subject in America. Racial profiling dates back to the colonial days in America.The revolutionary date there was religious profiling of Quakers because they were seen as being unfaithful to the revolution. African Americans have been racially profiled since the days of Slavery. Mexicans and Latinos have been scrutinized and called out by law enforcement since close to the time Texas gained its independence. 19th century immigration laws created ethnic and racial profiling against Asians and southern and eastern Europeans. In August of 1777 the Continental Congress ordered the arrests of doubled Quakers that were supposedly disloyal to the Revolution.The Continental Congress had no evidence, and there were no trials. Many of the prisoners were exiled to a Virginia jail. The captives were released from the imprisonment because of pleas from their families and from a few political leaders. During the Pre-Civil War earned run average African-Americans make up about one sixth of the countrys population. The majority of those African-Americans were slaves, with the majority of them slaves in the South. The Fugitive Slave Act of 1793 had only(prenominal) a few things that protected actual free African-Americans.Slave hunters could legally capture the slaves that were able to escape. Free African-Americans had almost no immunity from being captured and treated as if they were runaway slaves. The new movie 12 Years a Slave that recently came out in theatres shows how a free black man could be captured and sold into slavery without being able to prove their freedom, because of profiling any African-American as a slave. The end of slavery did not end the profiling of African-Americans. The Jim Crow era made segrega tion legal and seemingly right because of laws.The Jim Crow laws reinforced the belief that African-Americans were inferior to snow-covereds. Any African-Americans accused of committing a villainy could be subject to unjust treatment by law enforcement and dismantle unfair trials in court. One of the most heinous acts of racial profiling was the threat of racist vigilantes. According to the Tuskegee Institute, more than three thousand four hundred African-Americans were lynched from 1880 to 1950. Mexicans and Mexican-Americans were also victim to racial profiling since the days of the annexation of Texas from Mexico.In 1845 the Texas Rangers were organize and served as the nations first statewide police organization. According to the University of Texas del Carmen, the Texas Rangers committed many brutal acts against Comanche tribes and thousands of Mexicans. Many Mexican-Americans throughout the southwest United States and throughout most of Texas suffered from the comparable kind of racial segregation as African-Americans. In the 1930s nearly 2 million Mexican-Americans were forced and aggressively pressured to leave the United States.In the deep 19th century Federal immigration laws portrayed racial profiling by the discipline government. In 1875 one of the first Federal Immigration laws outlaw the entry of the country to many undesired Asian immigrants brought to the United States for forced labor and prostitution. In 1882 the Chinese Exclusion Act banned all immigration of Chinese laborers. Decades later the United States government put in action literacy tests to gain citizenship that were swayed to only help Europeans and not Asians or Latinos. On February 19th 1942 one of the most well known acts of racial profiling was committed.Under an executive order of president Franklin D. Roosevelt, the president ordered the internment of over 110,000 people loosely of Japanese descent following the Japanese attack on Pearl Harbor. The federal governme nt believed that anyone of Japanese descent could be a threat to national security. Hundreds of thousands of innocent honest American citizens were forced into internment baffles me, considering that the government would never do that to White German-American citizens even though the main enemy of universe of discourse War 2 was Germany.In the late 20th century racial and ethnic profiling became an important issue in the public eye. The African-American elegant rights movement embodied the desire of African-Americans to be treated as socially and under the treatment of law. After the Civil Rights movements, African-Americans and other minorities were being treated more fairly but still falling victim to racial profiling. The FBI and DEA perfected the formal art of racial profiling in the 1970s. The DEA created a profile for supposed drug traffickers, which targeted African-Americans and people of Hispanic descent.The list of characteristics gave agents the right to randomly stop and search people matching the profile legal racial profiling. In 1989 the positive Court granted permission to use those characteristics as probable cause to stop and search someone. Throughout the 1990s racial profiling was an epidemic with law enforcement stops in the United States. Statistics show that African-Americans were the great majority of police drug stops. In Maryland during 1995, a man with the last name Wilkins filed a lawsuit against law enforcement to uncover hard evidence that African-Americans were being unfairly profiled.After a thorough investigation of the Maryland law enforcement, a state police Criminal Intelligence Report showed that there was a explicit profile for targeting African-Americans. The investigation actually uncovered that African-Americans were 72 percent of the stops made in the state. After the terrorist attacks of September 11th 2001 there was a new group in the United States being racially profiled, Middle Easterners and Muslims. The feder al government, as well as the many of the American public became suspicious of anyone of Middle Eastern descent or anyone who practiced the Muslim religion.Although the vast majority of Muslims are peaceful, many people as well as law enforcement began to racially profile them as terrorist. level off African-Americans and Latinos began to scrutinize innocent Middle Easterners. Although President George W. crotch hair promised to help end racial profiling because it was unconstitutional, following 9/11 the law enforcement began to profile even more than ever. The government focused on Arab Nationals and anyone who could mathematical have links to the terrorist group Al Qaeda. Immigration Authorities began rounding up hundreds of Middle Easterners for thorough questioning.Although they denied it, Airport screeners began giving special attention to anyone who appeared to be of Middle Eastern or Arabic descent. In 2003 the Bush administration issued a Racial Profiling guideline that stated racial profiling is pass as long as it is related to National Security. In 2008 the Barrack Obama administration and critics of racial profiling began to push for more legislation to prevent racial profiling. Being the first African-American President, it seemed as if times were changing as far as racial profiling stands in the United States. In 2009 the polish off of African-American teenager Trayvon Martin griped the nation.The murder was a pure case of racial profiling by a vigilante in a predominantly white neighborhood. Martins murder George Zimmerman, a former neighborhood watchman was suspicious of Martin walking around his neighbor hood one evening. Zimmerman armed with his handgun, began stalking Martin and eventually confronted Martin, even though police dispatchers told Zimmerman not to. On Zimmermans 911 call he used racial slurs and clearly profiled Martin as a criminal because he was African-American. Eventually Zimmerman confronted Martin, the two got into a scuffle, and Zimmerman shot and killed the unarmed teen.After years of trial, the jury eventually acquitted Zimmerman of the murder charge claiming it was self defense even though Law enforcement told Zimmerman to not follow Martin and Zimmerman did anyways. The Trayvon martin murder is still a current issue that has the nation divided. After doing extensive research on the egress of Racial Profiling in the United States I have learned a lot about how far back and diverse racial profiling is. I believe that there will always be racial profiling as long as there are multiple races livelihood in one country. Racial Profiling is simply human nature and cannot be undone by making laws or legislation.People subconsciously profile individuals based on their individual history and knowledge. People say I dont see color but the fact of the matter is, everyone sees color. Even the victims of racial profiling are guilty of racially profiling others whether or not they say it out loud peopl e still think it. The only thing people can do is try there best to not act upon their assumptions of others based on race, and try their best to treat everyone equally regardless of what you may think initially. Its like the old saying, Dont Judge a book by its cover.