Tuesday, June 18, 2019
Media Relations of McDonald's Term Paper Example | Topics and Well Written Essays - 750 words
Media Relations of McDonalds - Term Paper ExampleFor several years, McDonalds has been extremely successful for a few distinguished, highly standard conditions. The company with the golden Arches served a simple menu- hamburgers, French fries, and milkshakes or soft drinks. The feed was priced low, its quality was consistent, and it was served speedily from establishments that all looked alike and were extremely clean. However, in recent years, McDonalds has seen its growth outrank slow down and its dominant market position slip. There are various reasons for this. The main reason is the numerous accusations made against them by environmentalist and wellness experts.In 1986 all of this information looked enormously pertinent to the London Green-peace who issued a booklet with the title Whats Wrong With McDonalds The defamatory pamphlet charged McDonalds for maltreating their employees alluring their customers with food too high in fat, sugar, and salt, which could lead to cancer a nd heart disease causing hunger in the Third World ruining the rainforest by choice revealing their customers to food poisoning exploiting children through company advertisements and maltreating animals. Eventually, McDonalds filed a suit against five members of the London Green-peace. The five either had to make an apology or panorama a long hard trial where they would have to prove every statement in the leaflet to be correct. Three of the five chose to publicly train for forgiveness.McDonalds collaborated with the EDF (Environmental Defense Fund) to devise a joint waste reduction plan. The result was a highly touted deal that gave McDonalds a reputation as a socially responsible business. However, Helen Steel and Dave Morris did not apologize. On one part of the libel case were a $32 billion-a-year corporation and a group of Londons most big-ticket(prenominal) lawyers. On the other side was a pair of activists with a total income of $12,000 a year.